This summer was officially wedding season, and I was lucky enough to design and letter three different sets of save the dates and invitations. Here's some of the process!
Since graduating in December, I have been busy job hunting, but have also found myself with quite a bit of free time on my hands. I'm trying to make the most of this time by practicing my calligraphy and lettering. I found a great new book, Practical Letter Book by J.H. Kaemmerer, with abundant inspiration. I traced letters throughout the book to practice drawing the word "love" in many different styles. I have also pulled out my calligraphy pen and watercolor brushes to experiment!
After deciding I wanted to design a cookbook focused on Bundt cakes, I did visual research on what books already existed and current cookbook trends. I then put together a moodboard from that information.
I decided I wanted to do my own brush lettering to replace the brush typeface.
After deciding I wanted to redesign a series of book covers, I was left with the difficult choice of which books?! I ended up choosing three of my favorite childhood books: Anne of Green Gables, A Little Princess, and The Secret Garden. To begin, I gathered images of existing covers.
I noticed most of the covers were an illustration/painting/photograph of a young girl. I knew I needed to do something different, so I wrote a list of imagery and important moments from each of the books.
Next, I created moodboards of three different visual directions.
I decided that the cut paper direction would be different than any of the existing covers I had seen, and would be a fun challenge.
I've always loved paper. When I was little I used to cut and staple paper into little booklets, write pretend receipts, and collect piles of random scraps. I felt a little like a little kid again today going into the WCP paper show where I collected samples to my heart's content. It amazes me how many paper finishes, varnishes, and folding techniques there are to really turn a project into something special. The Neenah books are especially inspirational with all of the sample promotional pieces stuck into each page with tabs or mounted envelopes. I have a fun few days ahead of me to go through all the samples and take notes on ideas I want to try for future projects!
I'd never opened After Effects before last week, but with some free time on my hands I figured it was time to dig in and see what it's all about! I've been having a lot of fun watching tutorials and learning a little bit about animating type. I can't wait to explore some more and hopefully animate some vector illustrations as well!
For my branding class I had to create an imaginary company; I chose an airline—Destination Air. Here are photos of my process for designing the logo:
In my summer class we had an assignment to create bottle labels and an enclosing box for a liquid of our choice. I chose to research the history of taking milk baths, dating back to Cleopatra. I wanted to reference ancient Egypt aesthetics, while still appealing to a modern consumer. It was especially fun to figure out how to make the pyramid box and how to be able to print and make it using only 8.5x11 sheets of paper.
Well, here it goes! I've been having a great time this summer; I took a class where I got to learn about professional craft (including: how to make boxes, how to bind a hardcover book, how to spec a design job for a printer, and much more), as well as having time to practice my calligraphy! Here is just a small sample of the many pages I have covered in practice... so fun!